Vi (Vodafone Concept) on Monday introduced its partnership with Hungama Digital Media Leisure to launch its premium video on demand (PVoD) service on the Vi Motion pictures and TV app. With the brand new tie up, Vi subscribers will be capable of hire a film for 48 hours. The Vi Motion pictures and TV app additionally comes with the choice to solid films to a big display. Because of this other than watching films underneath the pay-per-view mannequin on smartphones, Vi prospects can watch their favorite titles on their TVs.
Because of the newest growth, telecom subscribers on the Vi community will get entry to over 380 film titles. These embrace one of the well-liked sci-fi films of 2020, Tenet, that received released in theatres globally in August and arrived in India in December.
Along with extremely acclaimed English titles, the PVoD service provided by Vi and Hungama will carry films in three Indian languages, particularly Hindi, Tamil, and Telugu. Tenet — together with different well-liked films of 2020 — can be accessible at Rs. 120 for 48 hours. Nevertheless, different films can be accessible at Rs. 60.
A number of the films that can be accessible by the partnership will embrace Aquaman
The PVoD mannequin can be accessible alongside the present leisure choices featured on the Vi Motion pictures and TV app. Nevertheless, these choices, not like the newest mannequin, can be found at no cost as per the recharge packs or postpaid plans opted by Vi prospects.
“With the opening of the financial system and leisure enterprise, new content material consumption fashions are rising that permit customers to observe single content material for a particular worth. Our progressive and partnership led content material technique has helped us undertake a telco-first strategy for content material monetisation on this vastly untapped market,” stated Vi CMO Avneesh Khosla in a ready assertion. “We sit up for working with like-minded companions like Hungama Digital, to develop this section.”
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