Niantic’s Pokemon Go could possibly be trying to arrange store in India. A brand new job itemizing on LinkedIn posted by Alan Mandujano, Progress and Enterprise Improvement Supervisor for Niantic Rising Markets, means that the corporate is trying to rent workers on a contractual foundation for “producing momentum and interesting native Pokemon Go communities”. Particularly, Niantic is in search of a ‘Native Progress Scout’ in India to do duties like create native content material, enterprise growth, occasion planning, and safe POI databases to allow native factors of curiosity in Pokemon Go video games.
The LinkedIn job posting, noticed first by IGN India, hints that Pokemon Go could also be trying to enhance its presence in India. Recreation maker Niantic is scouting for native expertise who can generate momentum, attend business occasions within the ‘largest cities’ within the nation, and plan meetups for Pokemon Go group members. The worker may additionally need to generate extra social noise by writing weblog posts, articles, social media posts, and newsletters. The job itemizing hints that Niantic is India as a strategic market.
Being residence to the subsequent billon smartphone customers, India could possibly be a spot of immense potential for Niantic. Whereas the pandemic was most unfavourable to AR-focussed video games that required gamers to enterprise out, Niantic altered Pokemon Go sport mechanics in April final 12 months in order that gamers might have related enjoyable indoors.
Final 12 months, Sensor Tower reported that Pokemon Go grossed a lifetime collection of $3.6 billion (roughly Rs. 26,940 crores) since its launch on July 6, 2016. Within the first half of 2020, the sport confirmed collections of $445 million (roughly Rs. 3,330 crores) due to the alterations in sport mechanics that have been favourable to the lockdown.
It stays to be seen what precisely Niantic has in retailer for the Indian market. The corporate appears to be in an early hiring part, so it could be some time earlier than we see any tangible information on this entrance.