Home Android Google, Ford Team Up to Offer Cloud-Based Data Services

Google, Ford Team Up to Offer Cloud-Based Data Services

Ford Motor will faucet into software program, synthetic intelligence, and cloud computing supplied by Alphabet’s Google to develop new shopper providers and modernise inside operations, the businesses mentioned on Monday.

As a part of a six-year partnership, the Dearborn, Michigan-based automaker will incorporate the tech large’s Android working system into its Ford and Lincoln autos beginning in 2023.

Ford will supply its prospects built-in Google apps, together with its map and voice expertise. It’ll deploy Google synthetic intelligence expertise to enhance the effectivity of auto growth, provide chain and manufacturing operations, the businesses mentioned.

The businesses can even kind a bunch, Staff Upshift, to discover makes use of of knowledge to develop new retail, create new possession affords and different providers for Ford prospects.

Ford buyer knowledge is not going to be handed over to Google or Google advertisers, Ford vp for technique, David McClelland, mentioned throughout a convention name.

The automaker will proceed to make use of different cloud service suppliers and collaborate with different tech firms equivalent to Amazon, he mentioned.

“Will Ford be like Foxconn? No. Completely not,” McClelland mentioned, alluding to a worry amongst some auto sector executives that auto producers could be relegated to low-margin {hardware} meeting, like iPhone assembler Foxconn, in any take care of a expertise trade energy.


McClelland and Google Cloud chief Thomas Kurian didn’t disclose particulars of the industrial phrases of the settlement.

The Google-Ford partnership displays rising stress on automakers to hurry up software program and data-enabled providers that may generate income or minimize prices.

Ford, like its established rivals, has watched electrical car maker Tesla grow to be the world’s most respected automaker by far, partly as a result of buyers view Tesla as far forward in relation to the software program and knowledge administration required for linked and electrical automobiles.

Final yr, Amazon joined palms with Japan’s Toyota Motor to assist handle and monetise knowledge gathered from the automaker’s world car fleet, whereas Volkswagen AG in 2019 struck a take care of Microsoft to cooperate on cloud computing in China and america.

© Thomson Reuters 2021

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